I'm a freelance writer, copywriter, & blogger. Senior editor at The Billfold, contributor to The Write Life, The Freelancer, The Content Strategist, Popular Science, and more.
No matter what goals you have for your content marketing, you need to be able to write headlines that get clicked.
It isn’t about us and our need for more conversions. It’s about our audience and their needs for our solution.
Autoplay video seems to be growing in popularity, despite unanimously being seen as a real pain in the butt.
You can’t go back in time and start running game-changing tests, but you can start testing right now.
We interviewed three professional copywriters who gave us six pieces of advice to help you improve your landing page copy to drive more conversions and sales – let’s take a look at their most powerful tactics.