I'm a freelance writer, copywriter, & blogger. Senior editor at The Billfold, contributor to The Write Life, The Freelancer, The Content Strategist, Popular Science, and more.
Does your hiring process have a case of the Mondays?
Recent research from Animoto shows that Generation Y is primed to spend more than $200 billion annually starting in 2017, and that video marketing plays a starring role when it comes to influencing what they buy.
If you’re hoping to snag a young audience, you need to be on YouTube.
Snapchat may have captured the loyal millennial demographic, but Instagram still has a larger user base.
Most of us spend more than 40 percent of our days doing non-work tasks.
Content marketing is often cited as a way to improve lead generation and brand awareness, but what about hiring?
With all due respect, we’re no longer thinking outside of the box when we ping someone and ask them to keep their eye on the ball.
If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content.
Your next computer might not fit in your pocket. Instead, it’ll fit over your eyes.
Flowchart: Are you a Troll or a Thought Leader?
If you’ve ever wanted to see a graph that shows an industry truly taking off, now’s your chance.
Anyone can provide basic details on rates and availability, but the smartest hotels are promoting themselves with mobile content, video, personalized emails, and, in rare cases, dinosaurs.
90 percent of customers trust an online review more than info from a salesperson, and offers shared by influencers convert up to 10 times higher than deals sent out by a brand.
When users do interact with brands, the brands don’t always connect in a timely manner.