I'm a freelance writer, copywriter, & blogger. Senior editor at The Billfold, contributor to The Write Life, The Freelancer, The Content Strategist, Popular Science, and more.
Landing page forms are the last obstacle between a prospect and a lead.
You probably think your product or offering speaks for itself—but a lot of people make decisions about your product based on what other people are saying.
If users don’t follow the call, they don’t convert.
Is your hero shot performing as well as it could? Is it driving conversions?
For instant, low cost and actionable feedback, usability testing reigns supreme, and it never fails to deliver.