Nicole Dieker

Nicole Dieker

I'm a freelance writer & blogger.

I'm a freelance writer, copywriter, & blogger. Senior editor at The Billfold, contributor to The Write Life, The Freelancer, The Content Strategist, Popular Science, and more.

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The Problem With Personalized Marketing [Infographic]

Although 66 percent of marketers state that their personalization efforts are “very good” or “excellent,” only 16 percent of them are actually able to provide behavior-based marketing in real time across multiple channels.