I'm a freelance writer, copywriter, & blogger. Senior editor at The Billfold, contributor to The Write Life, The Freelancer, The Content Strategist, Popular Science, and more.
31 Ways Your Landing Page Forms Are Bleeding Money
Landing page forms are the last obstacle between a prospect and a lead.
21 Social Proof Examples That Get More Conversions
You probably think your product or offering speaks for itself—but a lot of people make decisions about your product based on what other people are saying.
37 Proven Ways To Create The Strongest Call To Action Copy
If users don’t follow the call, they don’t convert.
41 Hero Shot Secrets From High Converting Landing Pages
Is your hero shot performing as well as it could? Is it driving conversions?
Why User Testing Beats A/B Testing All Day Long
For instant, low cost and actionable feedback, usability testing reigns supreme, and it never fails to deliver.
How To Create Info Products That Convert Like Hotcakes
The single best way to get leads is to set up a lead magnet. Here's how to do info product lead magnets right.